The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it - today these tools collectively fall into a category called "Business Intelligence." - from a Gartner Report
Business intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information and sometimes to the information itself. The purpose of business intelligence is to support better business decision making. BI systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse and occasionally working from operational data. Software elements support the use of this information by assisting in the extraction, analysis, and reporting of information. Applications tackle sales, production, financial, and many other sources of business data for purposes that include, notably, business performance management. - source: Wikipedia
PoleVault understands that Business Intelligence is an attitude and a tool for a Business to increase its performance through intelligent use of business generated data for decision making.
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